Coca-Cola has always used music to bring people together.
But when the world and music stopped, we found a way to bring the beat back.
But when the world and music stopped, we found a way to bring the beat back.
We created 40 unique cans with phrases that when repeated allowed the user to create music with only one instrument, their mouth.
The campaign has been awarded a Silver Cannes Lion in the Radio & Audio category as well as the only African winner of a 2022 Loeries Grand Prix for Radio & Audio.
It has also been awarded Gold in the Bookmarks Interactive Mixed Media Category,
Silver in the Use of User-Generated Content, Influencer Marketing & Social Media Campaigns
as well as a Bronze Craft Award for Use of Sound.
It has also been awarded Gold in the Bookmarks Interactive Mixed Media Category,
Silver in the Use of User-Generated Content, Influencer Marketing & Social Media Campaigns
as well as a Bronze Craft Award for Use of Sound.
