ABSA sponsored the Premier Soccer League for a decade and wanted a bold new campaign to highlight the fact that they would renew their sponsorship for another 5 years. Based on the insight that rivalry makes us better,
we created the Woza Nazo (Bring It) campaign which rallied fans of the sport and ABSA customers to support their teams and be the best they could be.
we created the Woza Nazo (Bring It) campaign which rallied fans of the sport and ABSA customers to support their teams and be the best they could be.
